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India’s victory in the 2025 Women’s Cricket World Cup has significantly altered the commercial dynamics of women’s sports in the nation. Following their historic win, the team’s players are experiencing a dramatic increase in brand endorsements, renewed deals, and an influx of social-media initiatives, heralding a transformative period for women’s cricket.
At the forefront of this commercial revolution are Smriti Mandhana, Harmanpreet Kaur, and Jemimah Rodrigues. These athletes not only led India to success on the field but are also turning the off-field commercial landscape for women’s cricket into a lucrative domain.
Smriti Mandhana, a prominent figure in Indian sports, has seen a remarkable 30% increase in her endorsement fees. Brands in industries such as fashion, lifestyle, and finance are eager to renegotiate deals to align with her soaring popularity.
Harmanpreet Kaur, the accomplished captain with impressive leadership and performance skills, has become a prominent face for campaigns focused on leadership. Her brand value has reportedly doubled since the World Cup, and she is garnering significant interest from sectors including technology, health, and fitness.
Jemimah Rodrigues, known for her energetic play and engaging social media presence, is rapidly becoming a preferred representative for youth-centric brands due to her relatable appeal.
As reported by sports-marketing agencies like Baseline Ventures, there is an unprecedented surge in brand interest, reflecting a significant shift in the economic valuation of women’s cricket. Women’s cricket, previously lagging behind in endorsements compared to the men’s game, is now narrowing this gap.
The 2025 victory underscores that women’s cricket is not just a sporting achievement but also a robust business opportunity. Brands now see Indian women cricketers as enduring ambassadors, marking a shift
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